Trade show participation is an investment. For many companies, it’s a sizable portion of their marketing budgets for the year. The return on investment is critical. It’s easy to worry about the big items and forget about some of the smallest details. No matter what, there are a few things to avoid doing during trade shows especially while staffing the booth by yourself.
There are over 4,000 trade shows, expos, conferences, summits, and fairs throughout the United States and Canada annually. Now you can find upcoming trade shows on our Trade Show Calendar. Finding the right trade show to exhibit is key to any marketing strategy.
Have you been tasked with creating a trade show display for your company, but you’re lost at where to begin? If you’ve not been to a trade show previously, this can be a daunting task. But have no fear, the general idea can be simplified relatively easily. A general rule of thumb is to reduce the standard 10×10 backwall into one bold message, logo…
A retractable banner stand wall is a great beginner solution for a trade show display. The banner stands themselves have many positive attributes such as its lightweight, portable, and sets up quickly. There are some alternatives that may be more attractive to trade show exhibitors for a variety of reasons. For example, tension fabric displays such as a standard Waveline backwall are an excellent alternative to banner stand walls.
To provide better service to our clients ordering exhibition stands in the United Kingdom, we now offer a streamlined system for all shipments to our neighbors across the pond.
While most businesses purchase a display for the sole purpose of exhibiting at a trade show, there’s no reason for it to live out the weeks and months between shows packed away in a corner or a closet. Many of the components used in most modern trade show displays can be repurposed for small events, around the office or in your company’s lobby or atrium. Also, many of the products available from trade show display companies could be utilized in varied situations.
More and more businesses are turning to LED backlit trade show displays as a way to stand out in a sea of booths. While the lighting is subtle, it certainly brings high impact in a crowded space. There are a variety of backlit displays on the market. The two most commonly available are lightboxes and tension fabric displays. While the general concept is the same, the two systems are vastly different. Both systems have a lighting system inside the frame and graphic.